Leicestershire Tourism & Hospitality Awards

Eligibility criteria

Small Serviced Accommodation of the Year

Recognises small serviced accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Proprietor considers their business to be a bed & breakfast or guest house or small hotel and promotes it as such
• The proprietor or a staff member lives on site
• Offers a maximum of 35 guest bedrooms.
• Property may also be the proprietor’s home
• Most likely to be run by the owner with few or no additional staff
• Guests are likely to have direct interaction with proprietor
• Breakfast must be available on site, adjacent or close to the premises
• Serviced accommodation businesses may consider this category or the Hotel of the Year category, choosing the one that best suits their business and only entering one
• A serviced apartment business must apply via the Self Catering Accommodation of the Year category and not this category
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Applications from a chain or group operator must relate to a single site and not multiple sites.
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Pre-booked announced day visit

Large Hotel of the Year

Recognises full service hotels providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• A full service hotel – that must include a reception, restaurant, bar, dinner and breakfast
• Offers a minimum of 35 bedrooms. However, a business with fewer than 35 bedrooms can apply if it is a full service hotel with extensive facilities
• A serviced accommodation business may consider this category, or B&B / Guest House / Small Hotel of the Year – choosing the category that best suits their business and only entering one
• A serviced apartment business must apply via the Self Catering Accommodation of the Year category and not this category
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Pre-booked announced day visit

Camping, Glamping, Holiday Park & Self Catering Accommodation of the Year

Recognises holiday parks, sites and villages plus self catering accommodation providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Businesses whose main offer is holiday parks, sites, villages, camping and glamping
• Holiday parks/sites with static vans, touring pitches, tent pitches, glamping and other accommodation such as shepherd’s huts, or any combination
• Sites ranging from small static caravan parks with no added services and facilities, up to larger sites with many on-site facilities, some of which might be open to the public
• Holiday villages offering room only or self catering accommodation e.g. lodges and chalets. A holiday village is typically a complex with a range of facilities and activities available
• Holiday parks that consist entirely of units that are owned may apply if used by owners for holiday purposes only (not as a permanent residence)
• Businesses whose main offer is self catering accommodation including cottages, houses, historic properties (or part thereof), holiday boats, barn conversions, apartments, hostels and serviced apartments etc
• A single self-catering property or a collection of self-catering properties in one location (on a single site) owned by the same proprietor and of a similar quality
• A business with multiple properties across different locations is not eligible to apply in its entirety. This includes agencies. However, an application may be completed for a specific location (on a single site) if it is clearly identified within any marketing e.g. website
• Large self catering accommodation complexes (e.g. with chalets and lodges) with a range of facilities and activities available should apply for the Camping, Glamping and Holiday Park of the Year category
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Pre-booked announced day visit



Small Visitor Attraction of the Year

Recognises small visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Meets the visitor attraction definition:
• “…a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents.”
• Attracts 75,000 visitors or fewer per year or employs 10 or fewer full-time equivalent members of staff
• Is capable of attracting day visitors, tourist and local residents
• May occasionally require pre-booking for a visit or activity
• Retail outlets, sporting venues and theatres are not eligible to apply unless there is also a tour, museum or exhibition element included
• Guided tours that are not based within a visitor attraction should apply for the relevant Experience of the Year category
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Unannounced day visit - applicant must provide a pre-paid voucher for judge +1

 

Large Visitor Attraction of the Year

Recognises large visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Meets the visitor attraction definition:
• “…a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents.”
• Attracts 75,000 visitors or more per year, or employs more than 10 full-time equivalent members of staff
• Is capable of attracting day visitors, tourist and local residents
• May occasionally require pre-booking for a visit or activity
• Retail outlets, sporting venues and theatres are not eligible to apply unless there is also a tour, museum or exhibition element included
• Guided tours that are not based within a visitor attraction should apply for the relevant Experience of the Year category
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Unannounced day visit - applicant must provide a pre-paid voucher for judge +1

Pub of the Year

Recognises pubs that make a significant contribution to tourism in their area, with a food and drink offering that includes quality locally sourced produce.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Offers food and the option to drink and not dine
• Does or does not offer accommodation (accommodation not judged)
• Has a unique selling point that might be food, theme or entertainment
• A pub may consider this category or the Taste of England Award – choosing the category that best suits their business and only entering one.
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Unannounced day visit (including lunch or evening meal) - applicant must provide a pre-paid voucher for judge +1

Experience of the Year

Recognises providers of truly memorable and immersive activities for visitors to participate in.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Any visitor experience that requires participation in an activity
• The experience may involve a host/teacher/instructor/guide or may be undertaken independently
• Likely to be immersive and interactive
• Typically experiences will be learning, adventure or relaxation based
• Likely to fall under one of these themes:
• Wellness and well-being (e.g. spa)
• Sporting and active (e.g. caving)
• Environment (e.g. beach cleaning, dry stone walling)
• Arts & culture (e.g. guided tours, pottery making)
• Culinary (e.g. cookery courses)
• The experience must be open during the judging period
• Food service experiences are not eligible for this category and should consider the Taste of England Award category, which assesses the quality of food and drink served to the visitor
• Before applying to this category, please read the visitor attraction definition in large and small visitor attraction categories to ensure you are eligible
• An experience located at a visitor attraction may only apply to this category if it can be booked separately to the main attraction and can be accessed without the need to pay for or visit the main attraction e.g. the Eden Project is eligible to apply for the Large Visitor Attraction of the Year category, but could also put forward their zip wire experience for the Experience of the Year category
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Events and festivals are not eligible to apply to this category due to the likelihood of VisitEngland Awards for Excellence winners not being announced until one or two years after the event took place e.g. an event taking place in 2020 may not be recognised by VisitEngland until 2022; the event may have ceased or declined in quality since then
• Businesses of all sizes can apply as this category is judged within the context and style of the business
• Applications from a chain or group operator must relate to a single experience or multiple experiences at a single site
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Unannounced day visit - applicant must provide a pre-paid voucher for judge +1

New Tourism Business of the Year

Recognises high performing new tourism businesses, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Meets the tourism product definition:
• Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible.
• 'Tourism product' covers a number of different categories including:
• Accommodation e.g. hotels, bed & breakfasts, guest houses, self-catering/serviced apartments, hostels, holiday boats, camping, caravanning, glamping, lodges, shepherds huts, chalets
• Hospitality i.e. a single food and beverage service business e.g. pub, restaurant, café, tea room, coffee shop, bistros, food and drink markets, kiosks & street food (in a regular location). [For these purposes the definition of a food and drink market is a collection of independent food and drink establishments with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Transport services e.g. rail, road, water, airports and rental
• Guided tours
• Cultural services, e.g. theatres, musical entertainment venues, sporting venues
• Travel agencies and other reservation services, including tour operators and destination management companies
• Sporting, adventure and recreational activities
• Retail i.e. a single retail outlet or shopping centre that attracts a significant number of people visiting from outside the local area [For these purposes the definition of a shopping centre is a collection of independent retail stores with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Businesses providing supporting services to visitors e.g. visitor information providers, left luggage services
• Visitor attractions that meet the visitor attraction definition: a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents
• Has been trading for at least three months and up to two years when applications open (for first applicable local/regional competition)
• An existing business that has diversified by adding a new product at the same location or a different location may only apply if the new product is marketed as a standalone operation, and is available independently to the other products offered by the business
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Events and festivals are not eligible to apply to this category due to the likelihood of VisitEngland Awards for Excellence winners not being announced until one or two years after the event took place e.g. an event taking place in 2020 may not be recognised by VisitEngland until 2022; the event may have ceased or declined in quality since then.
• Businesses of all sizes can apply as this category is judged within the context and style of the business
• Applications from a chain or group operator must relate to a single site and not multiple sites.

Judging process: Pre-booked announced day visit

Taste of England Award

Best Casual Dining Experience
Best Formal Dining Experience
Best Afternoon Tea

Recognises businesses within the tourism industry that offer food, beverage and service innovation and excellence.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Food service businesses including restaurants, hotel restaurants, cafés, tea rooms, coffee shops, bistros etc
• Ideally offers the option for table service, or at least a dining area with table and chairs. Counter service cafes, for example, would be eligible, as long as there are elements of ‘service’ provided, e.g. ordering at counter, payment at tills and clearing tables
• Access to toilet facilities is available
• Does not require payment of an admission fee to access the eatery
• A pub may consider this category or Pub of the Year – choosing the category that best suits their business and only entering one
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Events and festivals are not eligible to apply to this category due to the likelihood of VisitEngland Awards for Excellence winners not being announced until one or two years after the event took place e.g. an event taking place in 2020 may not be recognised by VisitEngland until 2022; the event may have ceased or declined in quality since then
• Businesses of all sizes can apply as this category is judged within the context and style of the business
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Unannounced day visit (including lunch or evening meal/ afternoon tea) - applicant must provide a pre-paid voucher for judge +1

Resilience and Innovation Award

Recognising businesses within the tourism industry who have demonstrated innovation, resilience and adaptation, along with support for their local communities, during the COVID-19 pandemic.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• Meets the tourism product definition:
• Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible
• 'Tourism product' covers a number of different categories including:
• Accommodation e.g. hotels, bed & breakfasts, guest houses, self-catering/serviced apartments, hostels, holiday boats, camping, caravanning, glamping, lodges, shepherds huts, chalets
• Hospitality i.e. a single food and beverage service business e.g. pub, restaurant, café, tea room, coffee shop, bistros, food and drink markets, kiosks & street food (in a regular location). [For these purposes the definition of a food and drink market is a collection of independent food and drink establishments with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Transport services e.g. rail, road, water, airports and rental
• Guided tours
• Cultural services, e.g. theatres, musical entertainment venues, sporting venues
• Travel agencies and other reservation services, including tour operators and destination management companies
• Sporting, adventure and recreational activities
• Retail i.e. a single retail outlet or shopping centre that attracts a significant number of people visiting from outside the local area [For these purposes the definition of a shopping centre is a collection of independent retail stores with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Businesses providing supporting services to visitors e.g. visitor information providers, left luggage services
• Visitor attractions that meet the visitor attraction definition: a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents
• Events and festivals are not eligible to apply to this category due to the likelihood of VisitEngland Awards for Excellence winners not being announced until one or two years after the event took place e.g. an event taking place in 2020 may not be recognised by VisitEngland until 2022; the event may have ceased or declined in quality since then
• Businesses of all sizes can apply as this category is judged within the context and style of the business
• Applications from a chain or group operator must relate to a single site and not multiple sites, although a self-catering business with multiple properties across different locations, owned by the same proprietor, is eligible to apply in its entirety.

Judging process: no visit


Ethical, Responsible & Sustainable Tourism Award

Recognises tourism businesses committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment.

Eligibility criteria

• Directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• A business’ main offering must have been open for a period of at least eight weeks since the introduction of COVID-Secure operating guidelines (after July 2020) and this period must be reflected within the application. Businesses where the main offering has remained closed since April 2020 may consider applying to the Resilience and Innovation Award
• Meets the tourism product definition:
• Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible
• 'Tourism product' covers a number of different categories including:
• Accommodation e.g. hotels, bed & breakfasts, guest houses, self-catering/serviced apartments, hostels, holiday boats, camping, caravanning, glamping, lodges, shepherds huts, chalets
• Hospitality i.e. a single food and beverage service business e.g. pub, restaurant, café, tea room, coffee shop, bistros, food and drink markets, kiosks & street food (in a regular location). [For these purposes the definition of a food and drink market is a collection of independent food and drink establishments with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Transport services e.g. rail, road, water, airports and rental
• Guided tours
• Cultural services, e.g. theatres, musical entertainment venues, sporting venues
• Travel agencies and other reservation services, including tour operators and destination management companies
• Sporting, adventure and recreational activities
• Retail i.e. a single retail outlet or shopping centre that attracts a significant number of people visiting from outside the local area [For these purposes the definition of a shopping centre is a collection of independent retail stores with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Businesses providing supporting services to visitors e.g. visitor information providers, left luggage services
• Visitor attractions that meet the visitor attraction definition: a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents
• Businesses that serve food must have a minimum food hygiene rating of three out of five. The competition organisers reserve the right to refuse an application if this minimum requirement is not met at any point prior to the awards ceremony. An exception is made for new businesses who have not yet been graded
• Events and festivals are not eligible to apply to this category due to the likelihood of VisitEngland Awards for Excellence winners not being announced until one or two years after the event took place e.g. an event taking place in 2020 may not be recognised by VisitEngland until 2022; the event may have ceased or declined in quality since then
• Businesses of all sizes can apply as this category is judged within the context and style of the business
• Applications from a chain or group operator must relate to a single site and not multiple sites
• Businesses that have been trading for at least three months and up to two years when applications open are strongly recommended to apply to the New Tourism Business of the Year category before considering applying to any other categories.

Judging process: Pre-booked announced day visit

Unsung Hero Award

Recognises an individual working for a tourism business who excels in their role and deserves to be applauded for their work and commitment to the industry.

Eligibility criteria

• Works for a business directly involved in tourism, making a contribution to the visitor economy with a significant proportion of business generated by people visiting from outside the local area
• Works for a business that meets the tourism product definition:
• Only tourism businesses who directly serve the end-users are eligible (i.e. the tourist/ visitor/ guest). Business to business agencies or intermediaries e.g. that manage business to consumer (B2C) presence for tourism businesses; would not be eligible.
• 'Tourism product' covers a number of different categories including:
• Accommodation e.g. hotels, bed & breakfasts, guest houses, self-catering/serviced apartments, hostels, holiday boats, camping, caravanning, glamping, lodges, shepherds huts, chalets
• Hospitality i.e. a single food and beverage service business e.g. pub, restaurant, café, tea room, coffee shop, bistros, food and drink markets, kiosks & street food (in a regular location). [For these purposes the definition of a food and drink market is a collection of independent food and drink establishments with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Transport services e.g. rail, road, water, airports and rental
• Guided tours
• Cultural services, e.g. theatres, musical entertainment venues, sporting venues
• Travel agencies and other reservation services, including tour operators and destination management companies
• Sporting, adventure and recreational activities
• Retail i.e. a single retail outlet or shopping centre that attracts a significant number of people visiting from outside the local area [For these purposes the definition of a shopping centre is a collection of independent retail stores with ancillary services (e.g. parking area, toilets, security, visitor information) and maintained by a management firm as an entity.]
• Businesses providing supporting services to visitors e.g. visitor information providers, left luggage services
• Visitor attractions that meet the visitor attraction definition: a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education and can include places of worship; rather than being primarily a retail outlet or a venue for sporting, theatrical, or film performances. It must be open to the public, with or without prior booking, for published periods each year, and should be capable of attracting day visitors or tourists as well as local residents
• Will be an individual rather than a team
• Must be nominated by a colleague or by a local awards competition judge
• Demonstrates commitment, passion and enthusiasm for their work and the tourism industry; exceeds expectations and is an inspiration to their colleagues
• Works in any area of the business; does not need to be in a customer-facing job role
• Unlikely to be a business owner or a senior manager
• May be new to the tourism industry or have worked in the industry for some time
• Only one application is required per nominee
• If the nominee moves business/organisation between nomination and the awards ceremony, they will remain eligible, provided they are still working in the tourism industry and their new employers support their nomination.

Judging process: no visit

 

See the terms and conditions for entering the Leicestershire Tourism & Hospitality Awards 2021